Uber-cool London Label Bitching & Junkfood has now launched at Zalando – hurrah! The label’s designers are heavily influenced by their surroundings in East London: bars, streets and back alleys all provide trend direction for the brand. It’s been spotted on British singers Jeesie J and Rita Ora, so who will be next? Watch this space.
Shop Bitching & Junkfood here
All images via Bitching & Junkfood & Alex de Mora