The King of Couture, Jean Paul Gaultier, has just been named Creative Director at Diet Coke, taking over from Karl Lagerfeld. In his new role he will be designing a limited edition collection of bottles and cans as well as developing online content, ad campaigns and future retail concepts.
The first project is a mini series of films called “The Night & Day Serial Designer.” The films see Gaultier in a variety of roles – dance teacher, journalist and a detective! Unlike past designer collaborators he will be the first to actually appear in the films. The first installment sees the French designer help one the diet coke puppets with her dance routine and gives her a full make over resulting in the coolest looking puppet i’ve ever seen! Below is the first of the 3 films which are due for release this week.