David and Sophie have been a couple for 3 years They are young, extremely beautiful and madly in love with each other and seem too perfect to be real. Dressed-up in stylish his-and-hers looks they tell us about their first kiss and what they love about each other in a short but very impressive video. Just like a few other strikingly beautiful and stylish couples from all over the world, David and Sophie are a “Koople” and testimonials for the probably hottest French high street label since… (actually I can’t think of any at the moment). The concept: innovative advertising campaigns using authentic good-looking & drop-dead cool couples perfectly styled in the brand’s latest collections. And guess what, it works! Simply because we all want to be a little bit like one of those perfect “Kooples” .
Founded 2008 by the brothers Alexander, Laurent, and Raphael Elicha (who are by the way the sons of the people behind the Comptoir des Cotonniers womenswear chain), the French label has virtually exploded and quickly established itself as THE most sought-after high street brand in the French capital. By now, The Kooples (obviously derived from the English word couples) seem to have a minimum of 5 stores in every Parisian arrondissement. Other French cities followed quickly and as a next step the brand with that extra bit of French CHIC and a strong British twist is taking the UK by a storm. Next to stand-alone boutiques in London, Manchester and Birmingham, the Kooples is available at Selfridges where it counts among the best-performing contemporary brands in terms of turnover.
The look: skinny trousers, sharp blazers with narrow revers, pointy boots, dandyish details paired with Parisian chic and elements of classic British tailoring. Modern meets tradition, casual meets rock&roll and feminine silhouettes are combined with masculine cuts. Elegant, sexy, cool – must-have! And with prices just slightly above the average high street brand, the Kooples is not gonna blow your budget. J’adore!